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Should You Use Routing Software? What Most Companies Get Wrong

By Rachel Scholler
Let’s talk about routing software.
Most companies I talk to either swear by it or swear at it. Here’s the truth: it’s not a magic
bullet. And it’s not for everyone.

  1. Software Without a Strategy Is Useless
    Plugging in addresses isn’t enough. Your team
    needs to understand route logic, driver habits, and scheduling patterns. Otherwise,
    you’re just creating expensive chaos.
  2. It’s Not Worth It for Every Operation
    If you’re running fewer than 10–20 vehicles,
    manual dispatching with strong SOPs might serve you better. You won’t get a return on
    your software investment if you’re not at scale.
  3. Poor Onboarding Kills ROI
    I’ve seen companies spend thousands on routing
    software and never properly train staff to use it. Without consistent usage and
    accountability, adoption falls flat.
  4. There’s a Middle Ground
    You don’t have to go all-in or all-out. Many companies
    benefit from using limited features—like real-time tracking or vehicle load
    summaries—while still dispatching manually.
  5. Evaluate Before You Commit
    Ask for demos. Trial the platform. Talk to other
    providers your size. And make sure your SOPs align with the software you choose.

Routing software can be a game-changer—or a money pit. Make the choice that’s right for your
business stage, not just the industry hype. It is important to fully understand the benefits and
pitfalls of using routing software.

If you want to talk more about Routing software, I’m here to help.

Email me at nemt.growth@gmail.com

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